Partnerships
Building connection, expanding reach
Our partnerships
Through impactful programs and collaborations, ASHER brings Holocaust education and remembrance to life, inspiring reflection and meaningful action.
What sets us apart is our unparalleled ability to amplify the efforts of our partner organizations. Through strategic alliances and shared vision, we empower impactful initiatives that drive meaningful change.
Jewish Agency for Israel (JAFI)
Recognizing the urgency of combatting antisemitism and the need to raise Holocaust awareness among U.S. audiences, ASHER has partnered with the Jewish Agency for Israel (JAFI) to launch the joint initiative: Gatekeepers.
This initiative leverages JAFI’s extensive U.S. infrastructure and network of emissaries, along with its established partnerships with other organizations. Led by a Senior Emissary based in the U.S. and reporting to both ASHER and JAFI, Gatekeepers focuses on building relationships with communities and organizations while creating formal and informal educational programs.
This partnership reflects ASHER’s deep commitment to strengthening Jewish peoplehood—a core value shared by both organizations.
Zikaron BaSalon
Established in 2011, Zikaron BaSalon has redefined how the Holocaust is commemorated, shifting from formal ceremonies to intimate, personal gatherings.
These programs, held in thousands of private homes and public spaces each year, offer participants the chance to hear first hand testimony from Holocaust survivors or their descendants, share songs and readings, and engage in meaningful discussions.
ASHER has partnered with Zikaron BaSalon in the U.S. to promote this innovative approach to Holocaust remembrance, providing a powerful framework for education and reflection in today’s climate of rising antisemitism.
Will you help amplify our efforts?
Education through corporate engagement
ASHER is dedicated to bringing Holocaust survivors and their descendants to corporate settings to share their personal stories. These programs serve as powerful tools to educate about the Holocaust, highlighting the dangers of intolerance while inspiring hope and humanity.
Most recently, ASHER was privileged to host a program at Ralph Lauren’s offices in honor of International Holocaust Remembrance Day. Holocaust survivor Dr. Michael Katz shared his remarkable story of survival and resilience, leaving a lasting impression on all who attended. This event exemplified ASHER’s commitment to creating meaningful educational experiences that connect history with present-day lessons.
By supporting ASHER, you enable more companies and communities to engage in transformative educational experiences that foster tolerance and inspire hope.
Help us to always remember
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